If you can't find the exact targeted magazine filled with the eager-to-buy-your-product subscribers you are looking for in either of these directories, the publication doesn't exist. You can find any industry and every single magazine that is sent to that industry - in under 10 minutes in these powerful directories. As a practicing marketer, I pretty much live in these directories.
2. Catalog Merchants Direct Marketing Mailing Lists Catalog houses earn a good portion of their revenue from the sale of their list. Call the catalog house phone number and ask for their corporate business office, then ask who handles their mailing list sales email list. Almost all catalog houses sell their mail lists - it's a big profit center than can account for as much as 20% of their revenues. Catalogs can be found in The Directory of Mail Order Catalogs from Grey House Publishing.
This directory is an awesome publication and the best resource in the catalog industry. In each catalog description and write up, it gives the number of catalogs mailed, and name of the broker who handles list sales. This is the first of two articles on mailing lists. In the second part of this article, we'll discuss the next 9 places to buy a direct mail list.