People love everything about stories – from telling them to hearing others tell them. Storytelling is special because it touches people's emotions.
More and more brands are discovering the power of narrative. They use stories to express their brand values and connect with their audiences. A good brand story should be told in a way that makes your customers relevant to you.
Have you ever purchased a product because you liked the story behind it? If your customers feel like they are part of your story, they will not only buy from you, but share with you.
Example: Pigeon sketch movement. It shows the difference between how we see ourselves and how others see us.
To increase audience engagement when telling a story, read this article.
8. Try free sales and product comparisons
This is a simple and effective strategy for cross-selling products. This selling practice is designed to sell more products in one transaction by offering related or complementary items.
How do free sales work? For example, show customers looking to buy ski clothing that you can also offer waterproof sprays.
Image credit: Amazon
What about the comparison? This is a great way to help your customers when they are trying to decide between several products.
Image credit: Apple